Participation in the CSDD (Ceļu Satiksmes Drošības Direkcija/Road Traffic Safety Directorate) pitch
The goal was to develop and realize a solution for an informative, educational and creative campaign about road safety.
The main topic was “Using a car’s back seat safety belts in 2015“.
Our creative concept for the campaign was: «Fasten your life…even on the back seat»
The campaign included on air media (TV and radio), a responsive digital platform in the internet, outdoor advertising in Riga and its vicinity, regional activities in the biggest towns of Latvia, PR in Latvian media sources and different local activities in collaboration with campaign supporters.
